Web Strategy

There are countless web development firms who are happy to take your logo, your money, and a few pieces of stock art, then churn out a cookie cutter web site without ever really understanding your business objectives. Successfully converting prospects to customers depends on more than eye candy and good design.

The site needs to make sense and prevent visitors from becoming confused or frustrated before they accomplish what they came to do.

At ZimDesign, we begin by sitting down with you and really listening to your goals and aspirations for your web site. We pay attention to what motivates and excites your audience, prospects, and customers. We observe what your business is about and even note the personalities of staff and ownership to ensure your site reflects your style, communicates your value, and achieves your objectives.

Even if you have an established web site, ZimDesign can provide a fresh perspective on your site, recommending methods to refocus your messages and simplify and reorganize site structure to more clearly articulate value and make it easier for visitors to find what they’re looking for and take action.

Redefining or refocusing the goals for your web site
Sharpen lines between direct versus reseller sales on site
Clarifying value propositions for products and services
Simplifying site navigation and structure to reflect business changes